Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from thepurio.com.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device. This includes your web browser, IP address, time zone, and some of the cookies that are installed on your device.

As you browse the Site, we also gather information about the specific web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected data as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: These are data files placed on your device. For more information about cookies and how to disable them, visit www.allaboutcookies.org.

  • Log Files: These track actions on the Site and collect data like your IP address, browser type, and date/time stamps.

  • Web Beacons, Tags, and Pixels: These are electronic files that record how you browse the Site.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect specific details from you. This includes your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect primarily to fulfill any orders placed through the Site. This includes processing your payment, arranging for shipping, and providing you with invoices or order confirmations. Additionally, we use this information to:

  • Communicate with you.

  • Screen our orders for potential risk or fraud.

  • Provide you with information or advertising about our products or services, in line with your preferences.

We use the Device Information to help screen for potential risk and fraud (especially your IP address), and more generally to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and evaluating the success of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as outlined above. For example:

  • We use Shopify to power our online store.

  • We use Google Analytics to better understand how our customers use the Site.

  • We may also share your Personal Information to comply with applicable laws and regulations, to respond to legal requests, or to otherwise protect our rights.

Targeted Advertising

As mentioned earlier, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Do Not Track

Please note that we do not change our Site’s data collection and use practices when we detect a "Do Not Track" signal from your browser.

Your Rights

If you are a resident of the European Union, you have the right to access the personal information we hold about you. You can also request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

Data Retention

When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@thepurio.com.